Rooted In Culture, Built For Convenience
ETNOWE began with a simple, powerful idea: make it easy to access the foods we know, love, and grew up with, no matter where we live.
ETNOWE began with a simple, powerful idea: make it easy to access the foods we know, love, and grew up with, no matter where we live
We saw a problem. African and Caribbean families across the U.S. struggled to find authentic groceries and cooked meals without driving miles or settling for substitutes. We also saw community stores and restaurants struggling to reach the digital customer.
So, we built the solution: ETNOWE — a technology-powered delivery platform connecting customers to local ethnic grocery stores and restaurants.
Our Purpose
ETNOWE exists to serve our community from the aunties who run the corner store, to the chefs keeping our culture alive in the kitchen, to the parents trying to get groceries delivered after a long day
We are proud to:
- •Support local Black- and immigrant-owned businesses
- •Offer fast, reliable delivery to underserved neighborhoods
- •Give customers access to authentic foods they can't find elsewhere
The ETNOWE Journey
Our Journey Began
2021
The idea for ETNOWE was born out of a personal need for cultural groceries during the pandemic.
We Launched
2022
We launched in selected neighborhoods, helping immigrant families shop from trusted stores without leaving home.
Reached More Customers
2023-2024
We expanded to 6 states, onboarded 30+ stores, and processed over 10,000 orders.
Expanding & Growing
2025
We launched ETNOWE Chops, our restaurant delivery arm and began building powerful tools for our merchants.
Founder's Spotlight
Ebenezer Oyinlade
FOUNDER & CEO
"This isn't just business - it's personal."
ETNOWE is built on the belief that culture should be accessible, celebrated, and delivered with care. We started with one simple belief that no one should have to choose between convenience and culture. We built this to serve our people with pride."
Enjoy delicious food and fresh groceries now in just one click!
